As a contracted SEO and PPC specialist, I manage strategy, execution, and reporting for 10 client accounts on behalf of a full-service digital agency, covering home services, healthcare, and professional services.

These figures describe the scope of the engagement, not performance results.

The Challenge

The agency needed one specialist to own SEO strategy, technical audits, PPC management, and Google Business Profile execution across a varied client roster, without hiring a separate specialist for each discipline. The accounts spanned several industries, each with different search intent, compliance considerations, and local competition.

The agency needed:

• Consistent SEO and PPC execution across accounts in very different niches
• Google Business Profile management that kept pace with local pack competition
• A reporting framework clients could understand month to month
• Early movement on AI search visibility, ahead of competitors in each niche

How I Run It

What I Did

Multi-Account Technical SEO. Ran technical and content audits across all accounts to find indexation gaps, thin content, and crawl issues specific to each niche.

Google Business Profile Management. Built and maintained GBP posting cadences to support local pack visibility for service-area businesses.

PPC Campaign Management. Managed budgets and bid strategy on a weekly and monthly review cycle, catching underperforming ad groups before they burned budget.

AI Search Visibility. Added structured content and entity clarity on top of traditional SEO for select accounts.

Standardized Reporting. Built one GA4/GSC reporting framework so every client got comparable, easy-to-read performance data each month.

What the Engagement Delivered

• One SEO and PPC point of contact across all 10 accounts, replacing separate specialists per discipline
• A weekly PPC review cycle and monthly performance check-ins on every paid account
• A steady Google Business Profile posting cadence for service-area clients
• The same monthly GA4/GSC reporting format for every client, so results were easy to compare
• AI search visibility work added to select accounts ahead of their competitors

Performance figures and client work are not published. Client identities and results are withheld under confidentiality agreements. Details available on request.

Frequently Asked Questions

What does white-label SEO and PPC management for an agency include?

White-label SEO and PPC management means a specialist handles strategy, execution, and reporting for an agency's clients under the agency's brand. That includes technical audits, content optimization, Google Business Profile management, paid search campaigns, and regular performance reporting.

How many client accounts can one SEO and PPC specialist manage?

With standardized audits, a consistent reporting framework, and recurring weekly and monthly review cycles, one specialist can manage around 10 accounts across multiple industries without a drop in quality.

Why add AI search visibility to a local SEO strategy?

AI-generated search results and answer engines increasingly decide which businesses get surfaced. Structured content, clear entities, and direct-answer formatting help local businesses show up there as well as in traditional rankings.